urban goddes morocco campaign trip 2026
An international branding campaign in Morocco.
The creative approach
The campaign was built as a fully concept-driven production based on lifestyle and brand experience. The process covered complete end-to-end execution, including location scouting, model scouting, and creative direction. From receiving the product onwards, the entire campaign was developed and produced on location in Morocco, translating the brand into a cohesive visual narrative.
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The impact
The project delivered a strong content library for advertising use, supporting ongoing campaign needs. It resulted in increased clicks and improved conversion performance, while also reinforcing a clear lifestyle positioning towards the target audience.
“From the first conversation, Sander came across as both well prepared and very calm in his approach. He brings clear structure, but keeps the set relaxed, which makes the whole process flow naturally and stay creative without pressure.”
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