Editorial and lookbook photography during Amsterdam Fashion Week.

The creative approach

The shoot took place in a high-pressure environment between runway moments, focusing on capturing spontaneous yet strong compositions. The process relied on quick coordination with models, working with available locations and natural light, and combining both editorial and lookbook imagery within limited timeframes.

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The impact

The project led to publications and usage by Reebok Netherlands, Vogue, and LINDA, resulting in strong editorial exposure and extended reach across both fashion and lifestyle media.

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