The production was set up as an efficient international approach, created as an alternative to costly team travel. The process involved traveling independently to Morocco, setting up a local production structure, and handling both model and location scouting on site. The campaign was executed end to end within budget, focusing on maintaining production value through a lean and locally driven workflow.

The project provided the first visual content for the product launch, forming the foundation for its market introduction. It was rolled out across multiple European countries and used across billboards, retail environments, and broader campaign applications.