Anouri x canon take over 2024
A social media takeover in collaboration with Canon Netherlands and the Moroccan fashion brand Anouri.
The creative approach
The project focused on fashion storytelling built around statement pieces, translated into a social-first content format. The production consisted of six posts, split between three videos and three photo sets, supported by additional stories. The process was completed in collaboration with a Canon platform for distribution, ensuring the content was adapted for social rollout.
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The impact
The project generated hundreds of thousands of views, significantly expanding reach for Anouri, Sander Karsen, and Canon Netherlands/Benelux. It also strengthened brand connection and overall awareness across all involved parties.
“Working with Sander elevated our brand visuals and helped us communicate the energy of our new retail direction.”
Naam I Functie bedrijf
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