Anouri x Canon Take Over

2024

A social media takeover in collaboration with Canon Netherlands and the Moroccan fashion brand Anouri.

Two models in embroidered jackets crouching against a Marrakech wall, hands to their heads

The creative approach

The project focused on fashion storytelling built around statement pieces, translated into a social-first content format. The production consisted of six posts, split between three videos and three photo sets, supported by additional stories. The process was completed in collaboration with a Canon platform for distribution, ensuring the content was adapted for social rollout.

Model in an embroidered velvet jacket crouching with hands on his head

Two models in statement jackets standing in a sunlit Marrakech alley

Model in a pink brocade jacket leaning against an ochre wall

Model in sunglasses and a floral jacket against a wall with a hard shadow

Model leaning back against a wall, arms behind his head

Two models crouching side by side in patterned jackets

Close-up of a model in a pink brocade jacket leaning against a wall

Two models posing against a wall, one standing and one crouching

Model in an embroidered jacket looking away over his shoulder

Model in sunglasses and an embroidered jacket in late sunlight

Model in a pink jacket half in shadow against a wall

Model in a pink brocade jacket stepping out of the shadow

The impact

The project generated hundreds of thousands of views, significantly expanding reach for Anouri, Sander Karsen, and Canon Netherlands/Benelux. It also strengthened brand connection and overall awareness across all involved parties.

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